3 Weekly email topics for business owners

When talking about email marketing with my website clients, the #1 thing I hear most often is "Meaghan, I don't know what to talk about." So with that being said, in this blog post I have listed three easy topics for you to consistently discuss in your weekly emails. Email marketing is extremely important and a great way to keep your audience coming back for more. Read through these topics and pick your favorite one to get started with!

1) Product Highlights and Recommendations

One of the most effective ways to engage your audience is by showcasing your products. Each week, select a few products from your inventory to highlight. Share the story behind these products, including their unique features, benefits, and how they solve common customer problems. Include high-quality images, product descriptions, and, if possible, videos that demonstrate their use. *Tip: use user generated content (UGC), or posts from influencers that you may have. 

Consider creating different themes for each week. For example, you could focus on a "Product of the week," highlight items related to current events or seasons, or even feature bestsellers or customer favorites. By providing in-depth insights into your products, you're not just selling, you're educating and inspiring your customers.

#2) Educational Content

Educational content is a powerful tool for e-commerce businesses (and business owners in general). Use your weekly emails as a platform to provide valuable information related to your products, industry, or niche. Share how-to guides, tutorials, product care tips, or even industry news and trends that your customers might find interesting.

By offering educational content, you position yourself as an authority in your field and build trust with your audience. The more value you provide, the more likely your subscribers will keep opening your emails. Ensure that your content is informative, well-researched, and easy to understand. You can also encourage interaction by inviting readers to ask questions or participate in polls related to the content. 

#3) Customer Stories and Testimonials

Humanizing your brand is a surefire way to connect with your audience. Sharing customer stories and testimonials in your weekly emails can foster a sense of community and trust. Ask satisfied customers for their feedback and showcase their experiences with your products or services. These stories can resonate with your audience, helping potential customers relate to the positive experiences of others.

You can create a dedicated section in your emails to feature customer stories, or you can incorporate them into your product highlights. Highlighting real success stories and user-generated content can make your brand feel more authentic and relatable. Plus, it can encourage customer engagement and loyalty. 

Your weekly emails are an extremely valuable resource for your business. It's the perfect way to connect with your current & potential customers, promote your  products, and build brand loyalty. Don't overwhelm yourself by thinking too much. Just stay consistent, offer value, and always keep the needs and interests of your audience in mind to ensure the success of your email marketing strategy.

If you need help developing or implementing an email marketing strategy inside your business, you can book a free 15 minute consultation call with me and I can help you get started! 

To your success, 

Meaghan Weisheipl 

Free Resources: 

Abandoned Cart Series Email Template

Free Website SEO Checklist

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