How to add a first name to Klaviyo Email
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Access Klaviyo Dashboard: Log in to your Klaviyo account and navigate to the dashboard.
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Create or Open Email Flow: Either create a new email campaign or open an existing one.
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Edit Email Content: Within the email editor, locate the text area where you want to insert the first name.
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Insert Personalization Tag: You're going to click the Add Personalization button within your text area.
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Select First Name: {{ person.first_name | default: "Fallback Name" }} This tag will automatically replace with the subscriber's first name if available. If the first name is not available, it will use the fallback name (you can customize this).
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Preview and Test: Preview the email and use the testing feature to send a test email to yourself. This will allow you to see how the first name personalization works.
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Save and Schedule: Once satisfied with the email content and personalization, save your changes and schedule the email to be sent.
If you are more of a visual learner, you can watch this video on how to add a first name to Klaviyo emails.
To your success,
Meaghan Weisheipl