How to add a first name to Klaviyo Email

Personalizing your emails is one of the best decisions you can make when it comes to optimizing your email marketing strategy. It's simple, quick and very effective. In this blog post, I'm going to quickly teach you how to add a first name to your emails in Klaviyo. 
  1. Access Klaviyo Dashboard: Log in to your Klaviyo account and navigate to the dashboard.

  2. Create or Open Email Flow: Either create a new email campaign or open an existing one.

  3. Edit Email Content: Within the email editor, locate the text area where you want to insert the first name.

  4. Insert Personalization Tag: You're going to click the Add Personalization button within your text area.

  5. Select First Name: {{ person.first_name | default: "Fallback Name" }} This tag will automatically replace with the subscriber's first name if available. If the first name is not available, it will use the fallback name (you can customize this).

  6. Preview and Test: Preview the email and use the testing feature to send a test email to yourself. This will allow you to see how the first name personalization works.

  7. Save and Schedule: Once satisfied with the email content and personalization, save your changes and schedule the email to be sent.

If you are more of a visual learner, you can watch this video on how to add a first name to Klaviyo emails. 

To your success, 

Meaghan Weisheipl 

Leave a comment

Please note, comments must be approved before they are published