What are Alt Tags and why are they important?

When it comes to SEO, several factors contribute to the visibility and ranking of a website. One important tag that is often overlooked and not properly utilized is the  alternative text, also referred to as alt tags. These tags play a crucial role in website accessibility and provide valuable information to search engines. 
You may be thinking..

 What is an Alt Tag? 

Alt tags are HTML attributes used to describe the content of an image on a web page. They are primarily intended to provide text alternatives to visual content for individuals who are visually impaired or have difficulty viewing images. Alt tags are also displayed when an image cannot be loaded or in scenarios where the user has disabled image display. Have you ever tried to load a page and the image loads slowly, but you see a snippet of text? That’s an alt tag. 
Now to the good stuff…

Why are alt tags important for your website's SEO? 

#1) Accessibility: Alt tags ensure that visually impaired users can access and understand the information conveyed by images on your website. By providing accurate and descriptive alternative text, you create a more inclusive online environment and improve the user experience for all visitors.

#2) Search Engine Indexing: Search engines rely on alt tags to comprehend the context and relevance of images on a webpage. While search engine algorithms continue to evolve, alt tags remain a crucial element for search engine bots to understand image content and context, leading to improved indexation.

#3) Image Search Optimization: Alt tags contribute to your website's visibility in image search results. When appropriately optimized, alt tags allow search engines to associate relevant keywords with your images, increasing the likelihood of appearing in image search results and driving additional organic traffic to your site.

#4) Improved Rankings: Alt tags indirectly impact your website's overall SEO by enhancing user engagement. When visually impaired users can comprehend and engage with your content, they are more likely to spend time on your site, reducing bounce rates and improving metrics such as time-on-site and pages per session. These positive engagement signals can ultimately improve your website's rankings. Checkout this blog post to get a better understanding of website SEO in general.

Alt tags may seem like a minor detail in website development and SEO, but their impact on accessibility and search engine rankings should not be underestimated. By implementing descriptive alt tags that align with your content and incorporating relevant keywords, you can enhance your website's visibility, improve user experience, and contribute to a more inclusive online environment. Embrace the power of alt tags, and watch as your website gains a competitive edge in the SEO world.

To your success, 

Meaghan Weisheipl 


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